Polaroid Now+ Gen 3 with Color Film (8 photos) White Instant Camera

Polaroid Now+ Gen 3 — Iconic Instant Photography with Modern Connectivity

The Polaroid Now+ Gen 3 White Bundle brings the classic analog instant camera into the connected era, pairing the Pebble White body with a starter pack of color film for 8 photographs. This is the Polaroid Now+ Generation 3 Instant Camera, designed for creators who want the unmistakable Polaroid aesthetic without giving up modern creative control. The twin-lens autofocus system automatically selects between a close-range and a distance lens, while Bluetooth connectivity opens up a full suite of app-driven features. Built with 40% recycled materials and finished in a clean Pebble White, it carries the silhouette that defined instant photography for generations.

What Makes the Now+ Gen 3 Stand Out

Unlike the base Now model, the Plus variant adds a Bluetooth connection that pairs with the Polaroid mobile app for remote shutter release, aperture priority, full manual mode, and even light painting. The built-in 1/4-20 tripod socket and filter mount expand mounting and creative filter options beyond what the standard Now offers. A vacuum discharge tube strobe flash system with auto-adjust output handles exposure in changing light, and the polycarbonate resin lens covers an aperture range from f/11 to f/64.

Lens and Autofocus — Sharper Shots in More Conditions

The optical system centers on a polycarbonate resin lens with an aperture range of f/11 to f/64, paired with a twin-lens autofocus mechanism that switches between two focal ranges based on subject distance. The close-up lens covers 0.4 m to 1.3 m, while the distance lens handles 1 m to infinity. A 41° vertical and 40° horizontal field of view frames subjects in the classic Polaroid aspect ratio.

• Aperture Range: f/11 to f/64 — wide range for indoor and outdoor exposure control
• Autofocus Lenses: Close-up 0.4–1.3 m, Distance 1 m to infinity — automatic lens swap based on where the subject sits
• Field of View: 41° vertical / 40° horizontal — classic Polaroid framing

Exposure Control and Flash — From Automatic to Full Manual

Shutter speeds reach up to 1/200 s at maximum, with a 30-second mode and bulb mode for long exposures accessible through the Polaroid app. The built-in vacuum discharge tube strobe flash with auto-adjust output fires automatically and can be toggled on or off via the flash button on the back of the body. Through Bluetooth, the app unlocks aperture priority, full manual exposure, EV compensation, and a dedicated tripod mode for stable long exposures.

• Shutter Speed: 1/200 s maximum, 30 s mode, bulb mode — from quick snapshots to long exposures
• Flash: Vacuum discharge tube strobe with auto-adjust output — toggleable on or off
• Manual Control: Via Polaroid app — aperture, shutter, EV compensation, flash on/off

Battery, Charging, and App Connectivity

A built-in 750 mAh rechargeable lithium battery powers the camera and recharges via USB-C, lasting for over 15 film packs on a single charge according to the manufacturer. Bluetooth connectivity links the camera to the Polaroid mobile app, where users access remote shutter, self-timer adjustment, double-exposure sequencing, light painting mode, portrait mode, and a custom preset mode triggered by a long press of the plus button on the camera body. The app also includes a scan feature that digitally captures and straightens printed Polaroids.

• Battery: 750 mAh built-in rechargeable lithium
• Charging: USB-C — a full charge lasts over 15 film packs
• Connectivity: Bluetooth with Polaroid app — remote shutter, manual mode, light painting, custom presets, photo scanning

Who Should Pick Up the Now+ Gen 3

The Polaroid Now+ Gen 3 White Bundle is the right choice for instant photography enthusiasts who want creative control beyond a basic point-and-shoot. Beginners will appreciate the automatic twin-lens autofocus and one-button mode switching on the front plus button, while more experimental shooters can dive into the app's manual exposure, light painting, and double-exposure tools. Event photographers, scrapbookers, and content creators who value a physical print will find the bundled 8-photo color film pack enough to start shooting right out of the box. The Pebble White finish suits minimalists who want a clean, modern look alongside the retro camera silhouette.

Polaroid — The Original Instant Camera, Updated for Today

Polaroid invented consumer instant photography and has continued evolving the format through successive generations of i-Type cameras. The Gen 3 update brings refined exposure metering, an improved ranging sensor, and upgraded autofocus over earlier versions, while maintaining the iconic square format and white-bordered prints that made Polaroid a household name. The 40% recycled materials construction reflects the brand's effort to reduce environmental impact without sacrificing the classic look and feel that generations of photographers have held in their hands.