Polaroid Now+ Gen 3 Coral Instant Camera

Polaroid Now+ Generation 3 Coral — App-Connected Instant Photography

The Polaroid Now+ Instant Camera Generation 3 in Coral is the app-connected entry in Polaroid's iconic instant camera line, designed for shooters who want classic full-size Polaroid prints with modern creative tools. Bluetooth pairing with the Polaroid App unlocks aperture priority, remote control, double exposure, self-timer, manual mode, light painting, portrait mode and a custom user-defined preset — features that turn a point-and-shoot instant camera into a flexible experimental tool. The Coral colorway is one of four new finishes, and the housing is built from 40% recycled ABS and polycarbonate plastics, weighing 452 g in a 150.2 × 112.2 × 96 mm body.

What Makes the Now+ Gen 3 Stand Out

Two features separate this camera from the standard Polaroid Now. First, the optimized two-lens autofocus system uses two fixed focus zones — 0.40 m to 1.3 m for close subjects and 1.0 m to infinity for distance — to deliver sharper images in bright lighting than a single-lens design. Second, the Polaroid App integration adds manual exposure control, light painting using the phone screen as a light source, and a scan-and-share feature that digitizes prints while straightening perspective. A custom design shutter system driven by a precision step motor, plus a built-in 1/4"-20 tripod mount, support long exposures and bulb mode for tripod-mounted creative work.

Optics and Autofocus — Sharper Pictures in Bright Light

The optical system uses optical-grade polycarbonate and acrylic lenses with a coating, paired with the two-zone autofocus. The horizontal field of view is 40° and the vertical field of view is 41°, framing subjects for the full-size Polaroid format. Six usable apertures span f/11 to f/64, giving app users real exposure control rather than a single fixed setting.

• Aperture Range: f/11 to f/64 — six usable stops, app-controlled for manual exposure shaping
• Autofocus Zones: 0.40 m–1.3 m and 1.0 m–infinity — two fixed lenses swap automatically based on subject distance
• Field of View: 40° horizontal / 41° vertical — matched to the iconic full-size Polaroid frame

Exposure, Flash and Shutter — Full Manual Control via App

Shutter speed runs from 1/200 s at the fastest setting through a 30-second mode and into bulb mode for user-defined long exposures. The flash system is a vacuum discharge tube storage strobe with auto-adjust output, designed to be accurate and human-friendly without overwhelming close subjects. EV compensation and flash on/off are adjustable through the app, and a portrait mode in the app warns when the subject is too close or too far for the active focus zone.

• Shutter Speed: 1/200 s to 30 s, plus bulb mode — wide range supports handheld snapshots and tripod long exposures
• Flash System: Vacuum discharge tube strobe with auto-adjust output — balanced fill for indoor and low-light shooting
• Shutter Mechanism: Custom design with precision step motor — consistent actuation for repeatable exposures

Power, Connectivity and Film Compatibility

A rechargeable 750 mAh lithium-ion battery powers the camera and charges via USB-C, with a rated life of up to 15 film packs per charge. Bluetooth connectivity links the camera to the Polaroid App on iOS and Android for remote shutter, manual settings, light painting and scan-and-share. The camera accepts both Polaroid i-Type film and Polaroid 600 film, with each cartridge holding eight exposures.

• Battery: 750 mAh rechargeable lithium-ion, USB-C charging — rated for up to 15 film packs per charge
• Connectivity: Bluetooth with Polaroid App (iOS / Android) — remote shutter, manual mode, scan-and-share
• Compatible Film: Polaroid i-Type and Polaroid 600 film — full-size instant format, 8 exposures per cartridge

Who the Polaroid Now+ Gen 3 Coral Is For

The Polaroid Now+ Instant Camera Generation 3 is the right choice for instant photography enthusiasts who want manual creative control without giving up the iconic Polaroid workflow. Hobbyists experimenting with double exposure, light painting and long exposures will benefit most from the app-driven manual modes, while casual shooters can ignore the app entirely and use the camera as a straightforward point-and-shoot with self-timer and flash. Travelers and event photographers who prefer a tangible print over a digital file will appreciate the rechargeable battery, tripod mount and compatibility with both i-Type and 600 film stocks. Anyone who already shoots digital and wants a hands-on, analog-feeling creative outlet will find the Now+ Gen 3 a natural fit.

Polaroid and the Instant Format

Polaroid's instant film format has been a cultural touchstone since the original Polaroid Land Camera era, and the Now+ Generation 3 continues that lineage with a modern, app-connected twist. The Gen 3 release introduces optimized exposures for sharper pictures in bright lighting, four new color finishes including Coral, and a housing built from 40% recycled plastics — a step toward sustainability without sacrificing the classic Polaroid silhouette. The Now+ sits above the standard Now model in the lineup, distinguished by Bluetooth app control and the expanded creative toolkit that comes with it.